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Full text of "Strategic plan in brief, 1999-2004 : an investment in America's living cultural heritage"

ENDOWMENT FOR THE ARTS 










AN INVESTMENT IN AMERICA'S 
LIVING CULTURAL HERITAGE 



I 1 



NATIONAL ENDOWMENT FOR THE ARTS 



January, 1999 

Every year the lives of millions of people throughout 
our land are touched by performances, exhibitions, 
and educational and community activities that are 
funded by the National Endowment for the Arts. 
The Arts Endowment belongs to the American people, 
and it's a pleasure to present this summary of the 
agency's strategic plan for fiscal years 1999-2004. 
The plan reflects the Endowment's commitment to 
fostering America's creativity and investing in our 
living cultural heritage. 

Consistent with our founding legislation, for more 
than three decades the Endowment has helped to 
foster the wisdom and vision that democracy 
demands of its citizens. The development of creative 
expression and the public appreciation of our cultural 
achievements are essential to our nation's well-being, 
and federal support for these activities is an act of 
deep patriotism. 

As we approach the new millennium, this is the time 
to honor and celebrate the values that sustain our 
civilization. Our arts reflect the cultural diversity of 
the American people, and express the rich complexity 
of our democracy. The Arts Endowment stands ready 
to keep the arts a vibrant, central part of the nation's 

life, for our citizens, families, 
and communities today and for 
the generations to come. 




•ill Ivey f/ 



Bill 
Chairman 









N A I ENDOWMENT FOR THE ARTS 



OUR VISION: 

A nation in which the arts play a central role 
in the lives of all Americans. 



OUR MISSION: 

The National Endowment for the Arts, 
an investment in America's living cultural 
heritage, serves the public good by nurturing 
human creativity, supporting community 
spirit, and fostering appreciation of the 
excellence and diversity of our nation's artistic 
accomplishments. 



OUR GOALS: 

■ Access to the arts for all Americans. 

■ Creation and presentation of artistically 
excellent work. 

■ Lifelong education in the arts for all. 

■ Preservation of our cultural heritage. 

■ Strong and stable arts organizations. 

■ Community building through the arts. 

■ Enhanced partnerships with the public 
and private sectors. 



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THE NATIONAL ENDOWMENT FOR THE ARTS: 



Belongs to the American people. TheNEA: 

■ costs less than one-hundredth of 1% of the 
federal budget. 

■ supports music, theater and film festivals; 
dance, orchestra, and opera performances; 
poetry readings and workshops; national radio 
and television arts broadcasts; artist residencies 
in schools; city design and downtown renewal; 
folk arts and historic preservation; contempo- 
rary and historical museum exhibitions. 

Makes the arts accessible to more Americans. 

The NEA : 

■ brings touring performances to small towns 
and rural areas in all 50 states. 

■ sponsors large and small museum exhibitions 
that travel throughout the country. 

■ reaches millions of Americans through free 
public broadcasts, the Internet, and festivals 
visited by tourists. 

Promotes arts education. The NEA: 

■ invests millions of dollars in K-12 arts 
programs nationwide. 

■ funds arts training for American teachers, 
special performances in the nation's schools, 
and after-school arts programs that improve 
children's life skills. 

■ has helped develop arts education standards 
for all students. 

■ supports lifelong learning in the arts. 

Provides a stamp of excellence that leverages 
private support. NEA grants: 

■ are selected by national panels of private 
citizens in a rigorous review process. 

■ confer national prestige. 

■ are matched at least 1 : 1 by local and state 
agencies, corporations, foundations, and 
individuals. 






Supports cultural activities that strengthen 
our economy. The NEA is the largest single hinder 

of the nonprofit arts industry in America, which every 
year: 

■ pumps nearly $37 billion into the economy 
through annual expenditures. 

■ generates over $5 billion in revenue for 
federal, state, and local governments. 

■ provides more than 1.3 million full time jobs. 

Preserves American's living cultural heritage 
for the 2 1 st century. NEA grants: 

■ conserve historic paintings. 

■ restore public monuments. 

■ preserve historic sound recordings and films. 

■ showcase Native American art. 

■ fund literary anthologies. 

■ enable artistic masters to pass on their skills. 

Provides national leadership. The NEA: 

■ sponsors national forums on the arts and 
society. 

■ conducts industry-wide research. 

■ supports international cultural exchanges. 

■ encourages community cultural 
development. 

■ carries out initiatives to celebrate the new 
millennium. 

Partners with local, state, regional, 
and federal organizations. The NEA: 

■ devotes 40% of its budget to partnerships 
with state arts agencies. 

■ links state and local organizations in a 
cooperative system of arts support. 

■ works with other federal agencies to include 
the arts in their programs. 



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J^ NATIONAL ENDOWMENT FOR THE ARTS 



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ACCESS TO THE ARTS 
FOR ALL AMERICANS 



WE WILL: 

■ sponsor projects that widely tour, broadcast, 
exhibit, present, and publish artistic work. 

■ support more arts activities for persons in 
rural, inner-city, poor, and elderly 
communities. 

■ provide insurance for exhibitions to present 
cultural treasures from abroad. 

■ fund research on public participation in arts 
activities. 

■ invest in new technologies that bring the arts 
to the public. 

Everyone deserves opportunities to 
experience the richness and diversity of 
our nation's artistic accomplishments. 
The Arts Endowment works to make 
the best of the arts available to 
all Americans. 




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TIOHAL ENDOWMENT FOR THE ARTS 




CREATION AND PRESENTATION OF 
ARTISTICALLY EXCELLENT WORK 



WE WILL: 

■ invest in projects that commission, develop, 
present, or re-interpret works of art. 

■ promote the creation and presentation of 
new works of art. 

■ provide resources, time, and space for artists 
to create their work. 

■ expand work opportunities for artists. 

■ foster collaboration between artists and 
communities and across artistic disciplines. 



Millions of Americans enjoy thousands 
of performances, readings, exhibitions, 
and other presentations each year. 
Endowment funds foster the creation 
and public presentation of the paintings, 

plays, dances, 
poems, and 
musical works 
that enrich 
us all. 




^t0 NATIONAL ENDOWMENT FOR THE ARTS 








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LIFELONG EDUCATION IN THE ARTS 
FOR ALL 



WE WILL: 

■ help make the arts a part of basic K-12 
education in American schools. 

■ expand community-based arts education 
programs for children and adults. 

■ support after-school programs in the arts 
for young people. 

■ increase public understanding of the arts. 

■ encourage professional development 
activities for artists, arts professionals, 
and teachers. 




Education in the arts has intrinsic 
value and also exerts a positive effect 
on children's overall academic 
achievement. It enriches adults by 
deepening their self-understanding 
and ties to the community. The Arts 
Endowment encourages lifelong 
learning in the arts to benefit everyone. 

'national endowment for the ar-ts 




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PRESERVATION OF OUR 
CULTURAL HERITAGE 



WE WILL: 

■ preserve the art works, artifacts, and artistic 
practices of our nation's many cultural 
traditions. 

■ fund apprenticeships that teach young 
people to carry on traditional art forms. 

■ increase public awareness of our cultural 
heritage. 

■ honor exceptional artists for their 
contributions to the nation. 



Our cultural 
heritage defines 
us as Americans. 
Major monuments, 
original American 
art forms such as 
film and modern 
dance, and the rich 
cultural traditions brought here by 
immigrants are all components of 
our national identity. The Endowment 
works to preserve our nation's cultural 
heritage and ensure its transmission 
to future generations. 




^NATIONAL ENDOWMENT FOR THE ARTS 



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STRONG AND STABLE 
ARTS ORGANIZATIONS 



WE WILL: 

■ improve the organizational and financial 
capability of arts organizations. 

■ disseminate results of model projects. 

■ invest in a national data system to measure 
the size and financial condition of arts 



organizations. 



■ help develop the next generation of 
arts leaders. 

■ link arts organizations with other sectors 
of the economy. 



New market forces, information 
technology, and financing structures 
require museums, theaters, orchestras, 
and dance companies to find new 
management techniques. The 
Endowment helps arts organizations 

adopt successful 
management 
models, achieve 
financial stability, 
and maintain 
organizational 
health. 




W0 NATIONAL ENDOWMENT fOR THE 


















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COMMUNITY BUILDING 
THROUGH THE ARTS 



WE WILL: 

■ promote and use the arts to make 
communities more livable. 

■ support community-impact research on the 
arts. 

■ improve the lives of children and youth 
through the arts. 

■ help community-based coalitions apply arts- 
related solutions to economic development 
and social issues. 

■ enhance public awareness of the importance 
of the arts to communities. 



The arts contribute to quality urban 
design, economic development, and help 
for at-risk youth. Endowment programs 

nationwide 
encourage a 
strong arts 
presence that 
can be a 
catalyst to 
a healthier 
community. 







NATIONAL ENDOWMENT FOR THE ARTS 




ENHANCED PARTNERSHIPS WITH 
THE PUBLIC AND PRIVATE SECTORS 



WE WILL: 

■ strengthen partnerships with state and 
local arts agencies, regional and national arts 
service organizations, universities, foundations, 
and other federal agencies. 

■ convene representatives of the nonprofit 
and commercial sectors to discuss support 
for the arts. 

■ conduct seminars for hinders concerning 
the importance of the arts. 

■ develop new partnerships with the 
international community. 



The Endowment works closely with 
state and local arts agencies, as well 
as with other federal agencies. It is 
developing additional partnerships 
with the private sector, especially the 

business and 
commercial 
arts sectors, 
to optimize 
its role as 
America's 
national 
cultural 
agency. 




^^ NATIONAL ENDOWMENT FOR THE ARTS 



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THE ARTS ENDOWMENT: 
AN EFFECTIVE AGENCY 

Our strategic plan will be implemented 
by an innovative and productive agency. 
The Endowment recently reorganized itself 
as a leaner, more streamlined institution. 
We are constantly improving our effectiveness, 
efficiency, and service to the American people. 

The Arts Endowment collaborates with many 
different organizations to carry out its mission. 
Often they contribute additional funds to arts 
programs, multiplying the value of federal 
dollars. Our partners include arts and 
community organizations, businesses, 
foundations, the U.S. Conference of Mayors, 
state and local arts agencies, regional arts 
organizations, and other federal agencies. 

We will continue to make information about 
the arts and the NEA available to the public, 
expand our use of technology, conduct 
customer service surveys, and maximize the use 
of staff skills. As part of our national leadership 
role, we constantly seek ways to improve the 
delivery of our services and our interaction 
with the public. 



The Endowment's complete strategic plan 
is available online at http://arts.endow.gov, 
the Web site of the National Endowment for 
the Arts. 



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NATIONAL ENDOWMENT FOR THE A 



Photographs: 





Liz Lerman Dance workshop, 
by Margaret Lawrence 



ss School artists, 
hnson 

oo Symphony instrument 
by John A. Lacko 

rnia Indian basketweaving, 
daYamane 

ts in class, courtesy of 
iinneapolis Institute of Arts 

rving the Santa Cruz Church, 
esy of Cornerstones Community 



blic-private Internet arts project, 
loto © by the Birmingham News, 
1 999. All rights reserved. Reprinted 




National Endowment for the Arts 

1 100 Pennsylvania Avenue, NW 

Washington, DC 20506 

202-682-5400 
http://arts.endow.gov